Best 20 Explainer Video Software to Make Animated Videos

What are Explainer Videos?

What Makes a Good Explainer Video?

  • Address a customer’s pain points.
  • Focus on the benefits for the user.
  • Show a product or service in action.
  • Explain a new feature or your unique service in simple terms.
  • Follow the KISS principle (keep it short and sweet).
  • Be entertaining.
  • Use humor when appropriate.

Live-Action Explainer Video Software

1. iSpring Suite

A full-fledged studio for creating live-action videos in the familiar interface

2. Camtasia

A robust tool for creating video tutorials quickly

3. Soapbox

Rapid video creation for marketing needs

4. Adobe Premiere Pro

Best for professional video and film editing

Explainer Video Slideshow Software

5. Animoto

Best for creating social media videos with cool templates


A huge collection of stock videos to pull from.

7. Biteable

Best for easy video creation and customization for corporate needs

2D Animation Explainer Video Software

8. Vyond

A decent tool for creating videos with characters

9. Powtoon

A video creation tool for corporate use with many animation styles

10. Animaker

Animated presentations for enterprises

11. Wideo

A platform for creating animated marketing videos

12. Explaindio

Specially designed for explainer video animation

13. Cinema 4D

Animation software for professional use

Whiteboard Explainer Video Software

14. Sparkol VideoScribe

Professional-looking sketches are now available for beginners

15. MySimpleShow

Automated creation of whiteboard doodles

16. Raw Shorts

Intuitive animation software for creating video sketches for free

17. Doodly

Automated customizable doodles for every niche

Interactive Explainer Video Software


A tool for making eCommerce interactive

19. Kaltura

A full-fledged platform for video creation, hosting, and broadcasting

20. HapYak

Interactive video creation and performance analysis

8 Pro Tips for Creating Winning Explainer Videos

  1. Understand your target audience. Choose the tone that will address them best.
  2. Develop your script with care. It should consist of an opening, a climax, and a close with a punch. Don’t make it wordy — up to 160 words will be sufficient for a 1-minute video.
  3. Add a human touch. Create a main character or film an actor/speaker to make the video more credible and engaging.
  4. Make a storyboard. This is a sequence of brief sketches that will display how you imagine your future video and help to plan the scenes.
  5. Pay attention to the rules of shot composition. Use the Rule of Thirds to position the primary subject correctly and capture the viewer’s attention.
  6. Choose a suitable location or setting. Place the product and the characters in the setting where the audience expects them to be: a clinic, a kitchen, a classroom, or an office.
  7. Work in a quiet environment. A small place with no echoing and undesired noises, as well as a clip-on mic for actors or narrators, will make post-production sound editing easier.
  8. Ensure that both light and color are sufficient. They should manage the attention of the audience and not be distracting or overwhelming.



Digital Marketing Specialist at iSpring Solutions

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