How to Create a Mobile Learning Strategy: A Complete Guide

  • Gallup says that 43% of Americans have experience working remotely. Plus, there are a lot of employees who work in the field or take business trips. Mobile learning allows learners to study anytime and anywhere.
  • It’s convenient to train staff face-to-face if all your employees work in the same office, or at least in the same city. For an extended enterprise with branches in different states, classroom sessions can consume significant time and money. With mLearning, you don’t need to gather all the employees in one place.
  • Not all employees can stay in the office after working hours to study or go to another city for a training event. However, they are likely to find time to take a short course at lunch or listen to a podcast during a morning walk.
  • Deloitte Millennial Survey indicates that millennials will comprise 75% of the global workforce by 2025. Unlike previous generations, they are almost glued to their gadgets and feel much more comfortable being online than in a classroom. mLearning seems to be an ideal solution for millennials.
  • Many people consider traditional learning boring and complicated. They have this idea straight from high school, so it’s difficult to motivate them to train. With gamified e-courses, they can amass points, ascend levels, and acquire other bonuses for completed tasks. Employees come to realize that learning can be an interesting and engaging experience.

Step 1. Define your business strategy

  • Do they work remotely and require “point of need” training support?
  • Do they travel often and need access to training materials from planes or other places with limited or no internet access?
  • Do they use devices with the same operating system or is there a mix?
Mayra Aixa Villar, Instructional designer, eLearning specialist

Step 2. Set up a team

  • Project manager. Develops the mobile learning strategy and oversees the full life cycle of the project.
  • Business Unit Managers. The people who propose the problems that mLearning can solve. They can also be the champions that remove roadblocks to your project, as they are typically the beneficiaries of the work. You can usually find them among HR leaders or heads of other departments. Business unit managers can be helpful while setting the goals for mobile learning and creating the measurement systems that will define success.
  • Stakeholders. These are people who want to help you initiate this project. They may be from within the organization or outside (e.g. partners, consultants, suppliers).
Debbie Richards, president of Creative Interactive Ideas
  • IT group. Before implementing mLearning, you need to consult with IT specialists on all the technical questions. What devices are going to be used: company owned or BYOD? What is the security policy in your company and how can it influence your mobile learning strategy? What kind of software do you need to buy? Who is going to deploy it?
  • Course developer. This is a person who creates courses using an authoring tool. You will need them if you are going to build learning content in-house.
  • Coach/SME. This is an individual responsible for providing training and guidance. Often they also act as subject matter experts (SMEs) who know what needs to be included in an eLearning course and what can be left by the wayside. Coaches offer useful learning material to employees and instruct course developers (if there are any) on the content.
  • LMS Administrator. This is somebody who manages the system — adds new users, uploads the content and assigns it to the learners, tracks users’ results and helps them with any technical issues.

Step 3. Decide on the learning content

Types of learning content

In-house vs. off-the-shelf

  • You want to incorporate different elements in the course that reflect your company field, e.g. characters, locations, and images actually used in your organization.
  • You are going to create organization-specific content. For example, your company is launching a new clothing line. The courses will include specific information about the products, price lists, target markets, etc.
  • Your audience is very large. Most off-the-shelf eLearning vendors license courses “per user”. If you need to train a large workforce, your licensing costs might outweigh the cost of building courses yourself. In addition, you need to buy courses regularly, whereas you invest in an authoring tool only once.
  • You are going to update courses frequently. In such a situation, it will be much easier and cheaper for you to build courses in-house.

Tips for creating good training courses

Mayra Aixa Villar, Instructional designer, eLearning specialist
  • branching scenarios
  • interactivity
  • versatile characters
  • locations

Step 4. Choose training tools

Learning Management System (LMS)

eLearning Course Authoring Tool

Possible constraints

Step 5. Make up a detailed implementation plan

Debbie Richards, president of Creative Interactive Ideas
Debbie Richards, president of Creative Interactive Ideas
Mayra Aixa Villar, instructional designer and eLearning consultant



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