How to Create a Product Demo Video — A Complete Guide

What Is a Product Demo Video?

  • Spark the viewers’ interest
  • Explain the product’s main features and benefits
  • Show that the product does what the manufacturer says it will
  • Address prospective buyers’ objections that may arise

Best Product Demo Video Examples

Product demo video example for electronics

Product demo video example for tools

Product demo video example for furnishings

Product demo video example for clothes

Product demo video example for software

How to Create Product Demo Videos

Step 1. Determine your audience

Step 2. Plan your video

  • How long will it take to complete each step?
  • What tools and human resources are needed to complete each step?
  • When should each step be finalized?

Step 3. Choose the type of video

  • A talking head video is just what it sounds like. It features the narrator’s head, usually no lower than from the torso up, who speaks directly into the camera to engage the viewers using the human/social aspect of engagement. These videos often include background visuals and on-screen text to enhance comprehension and cater to different learning styles (e.g., audio, linguistic, and visual).
  • Screencasts are great for software demos. For example, if you’re trying to decide between two project management software apps, then it might help to see which is easier to navigate, what the interface looks like, the unique features they have, and how they go about incorporating them. So, in this case, you only need proper screen-recording software. But note that, for engagement purposes, these videos usually include a talking head element and other accompanying visuals to avoid monotony/boredom on the part of the viewers.
  • Live action videos are often more complicated and require extensive editing. Like a movie, you’ll be shooting shots from a wide variety of angles. And unlike the slide-like frames and screencasts that we’re bound to see in the abovementioned video types, you’re likely to need a cast of humans and a variety of settings. For product demo video purposes, this video type might be beyond one’s budget and needs. But it’s a possibility, if you can swing it or if your product calls for it (e.g., demoing film production equipment).
  • Animated product demo videos are great if you don’t have the cast required for a live action video. That said, it still requires a lot of human resources in terms of illustrations and the inevitable animation aspect of the production process. Nevertheless, animated product demo videos most closely resemble live action videos in the sense that there will be a sort of storyline requiring a lot of scenes, characters, and… well, money.

Step 5. Write a script

  • Introduction: From academic essays to cinema scripts, you’ll need to start with an intro. During the introduction, you’ll present your product by talking about what it does, and the issue it should resolve.
  • Talk about who the product is intended for: Even before the product hits the market, it should have ideally been aimed at a target audience. So, in this portion of the script, it’s important to not only talk about who you’re addressing, but the unique aspects of the audience, and, thus, how the product can uniquely address their pain points.
  • Cover the product’s main features: As you can probably see by now, each script section builds upon the former. By identifying the audience and their pain points, you can easily define the “main features” that contribute toward addressing the issue they’re trying to solve. Then, you can focus on each of these main problem-solving features to show how they address their ultimate pain points. In other words, you describe the significance of each feature here.
  • Call to action: Once you’ve expressed who you’re targeting, the issue you’re trying to solve, and how you plan to do so via the product’s main features, then you can create a final plea that explicitly asks your audience to leap into action! But rather than simply saying, “… so buy the product!”, you should preface your call to action with the issue your product effectively resolves, before providing details on how they can get on board (e.g., by providing your contact information).

Step 6. Choose a setting

  • The setting is the location where your video will be filmed. At this point, you most likely have already identified the type of the video you’re going to create, so let’s look at the setting options for different types:
  • A screencast: It doesn’t matter what setting you will choose, because there will only be the instructor’s computer screen showing on the learner’s screen.
  • A talking head video: It’s better to use a setting with a homogeneous background, so that it won’t merge with the speaker.
  • A film production video: The general tip here is to choose a location that is close to your product and audience. For example, sneakers are best shown in an urban environment, while hiking boots look essential somewhere in the mountains. Also, if you’re shooting a demo with a cinematic style, check out the lighting and equipment setup guidelines.

Step 7. Create the video

  • “Screen” if you want to record a bare screencast
  • “Camera Mode” for regular talking head videos
  • “Screen and Camera” for picture-in-picture (PIP) videos.

Step 8. Publish your product demo video

  • Social media like Facebook or Instagram is great if you’re hoping to share your product demo video with friends. It’s also a great way to offer up some tips and tricks! But it might not be the most effective means to monetize your business.
  • Platforms like YouTube and Vimeo are great for monetization, but you might need a large following or algorithm mastery to reap the benefits, both of which are quite difficult to achieve. In any case, it’s suitable for customer, partner, or employee training.
  • The learning management system (LMS) specialty lies only with training. So, if your video is not promotional in nature, and is aimed to let your employees know about your product, its features, and pros and cons, then this is a perfect choice. An LMS will not only serve as a repository where you can keep all your training materials, but will also let you track whether your employees have watched a video and how far they have progressed.

Product Demo Video Best Practices

Rule # 1: Show, don’t tell!

Rule #2: Have a good setting and lighting

Rule #3: Rehearse, rehearse, rehearse!

Final Thoughts

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Digital Marketing Specialist at iSpring Solutions www.ispringsolutions.com

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